The Time Value Digital Experience

I was sitting at Starbucks a few months ago. I don’t know what it is about Starbucks’ environment, but it allows me to be a little more creative than I would be if I was at home or the office. Maybe it’s the continuous stream of people and conversations that flow or the lack of kids or co-workers tapping me on my shoulder.

As I’m sitting and observing those around me, I noticed a gentleman who came in and sat at a corner table. He took his laptop out of his bag, opened it and started working. My first thought, he was just at the Starbucks to use the free wi-fi.  Not much later, he walked up to the counter and pick up a drink and sat back down.

In the meantime, there was a long line of people waiting to order their drinks.

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